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LIMITED RISK — Article 50 transparency required
Deadline: 2 August 2026. Article 50 has NOT been deferred by the Digital Omnibus. You need a disclosure on your Tidio chatbot before this date. Fine for non-compliance: up to €15M or 3% of turnover.

Tidio EU AI Act Compliance: What E-Commerce Stores Must Do by 2 August 2026

Using Tidio's Lyro AI chatbot on your Shopify, WooCommerce, or other e-commerce store? Article 50 of the EU AI Act requires a visible AI disclosure before your chatbot's first message. Here is exactly what to add.

Good news: Tidio Lyro is limited risk — not high-risk. You need one disclosure message at the start of each Lyro conversation. It takes 10 minutes to set up in Tidio's panel. The fine for not doing this is up to €15 million or 3% of global turnover.

What you need to do — step by step

  1. Log in to your Tidio panel → Chatbots → select your Lyro AI chatbot
  2. Add a "Send a message" node as the first step in the conversation flow — before Lyro answers any question
  3. Enter your disclosure text (use the examples below) and save
  4. If Lyro uses a custom name (e.g. "Aria", "Max"), ensure the disclosure makes clear it is AI, not a human
  5. Check your Shopify/WooCommerce widget settings — confirm the disclosure appears visibly at the start of chat, not buried
  6. Update your store privacy policy or cookie notice to mention AI chatbot use

Ready-to-use disclosure text for Tidio

Copy one of these into your Tidio bot's opening message:

Hi! I'm Lyro, an AI assistant. I can answer most questions instantly — ask me anything, or type human to reach our team.
Welcome! You're chatting with an AI. A real team member is available too — just let me know if you'd prefer that.
Hello! This is an automated AI chat. I'll try to help right away. Type "agent" anytime for a human response.

Need this in French, German, Spanish, Dutch, Polish, Italian?

The Chatbot Compliance Pack includes 7 language variants, a T&C clause template, a privacy policy AI section, and the Article 50(2) machine-readable marking guide.

Get Chatbot Compliance Pack — €49 →
Or use the free disclosure generator →

Tidio Lyro and the EU AI Act: full analysis

Why Tidio Lyro falls under Article 50

Tidio's Lyro AI is a conversational AI chatbot that interacts directly with website visitors and customers — exactly the category covered by Article 50(1) of the EU AI Act. The regulation requires operators of such systems to ensure users are informed they are communicating with AI, "at the latest at the time of the first interaction." For Lyro, this means before or with the very first message the bot sends.

The limited risk classification (rather than high-risk) applies because standard e-commerce customer support — answering product questions, handling returns, tracking orders — does not make consequential decisions about customers' fundamental rights or safety. Tidio Lyro escalates to high-risk only in unusual configurations involving employment decisions or benefit eligibility determination.

SME owners: what this actually means in practice

If you run a Shopify or WooCommerce store and have Tidio installed, your obligation is simple: add one line to Lyro's opening message. The EU AI Act does not require you to stop using Lyro, pay for compliance consultants, or produce documentation for a standard chatbot. The fine risk is real but the compliance action is minimal — one configuration change in Tidio's panel.

The enforcement priority for regulators will be larger operators. But the obligation still applies to SMEs, and with one hour of work you can be fully compliant.

The 2 August 2026 deadline

Unlike the high-risk obligations that may be deferred to December 2027 under the Digital Omnibus, Article 50 transparency rules apply from 2 August 2026 regardless. This is the one hard deadline that applies to virtually every business using any AI chatbot to interact with EU visitors.

Frequently asked questions

Does Tidio Lyro need to comply with the EU AI Act?
Yes. Tidio Lyro is an AI chatbot that directly interacts with natural persons, placing it under Article 50 transparency obligations from 2 August 2026. Any store using Lyro to chat with EU visitors must add an AI disclosure at the start of each conversation.
I'm a small Shopify store owner. Does the EU AI Act really apply to me?
Yes, Article 50 applies to all businesses using AI chatbots with EU customers regardless of company size. However, the compliance action for a standard chatbot like Lyro is minimal — one disclosure message in Tidio's configuration. There are no documentation requirements or conformity assessments for limited-risk tools.
Tidio Lyro uses a custom name on my store. Do I need to change it?
No. You can keep the custom name. The requirement is that users are clearly informed they are interacting with AI — not that the chatbot cannot have a name. A disclosure like "Hi, I'm Aria, our AI assistant" satisfies Article 50 even with a branded name. What is prohibited is designing the system to actively deceive users into thinking they are talking with a human.
Does the EU AI Act apply to my store if I'm based outside the EU?
Yes. If your store sells to customers in EU member states and your Tidio chatbot interacts with those customers, Article 50 applies regardless of where your business is based. The EU AI Act follows the GDPR model of extraterritorial scope based on where users are located, not where the business is incorporated.