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LIMITED RISK — Article 50 transparency required
Deadline: 2 August 2026. Article 50 has NOT been deferred by the Digital Omnibus. You need a disclosure on your Crisp chatbot before this date. Fine for non-compliance: up to €15M or 3% of turnover.

Crisp EU AI Act Compliance: AI Disclosure Requirements for 2026

Using Crisp's AI MagicReply or chatbot features on your website? Article 50 of the EU AI Act requires a clear disclosure that visitors are interacting with AI. Here is what to add and how.

Quick fix: Crisp with AI features is limited risk under the EU AI Act. You need an AI disclosure as the first message in any AI-driven chatbot scenario. No documentation or conformity assessment required. Deadline: 2 August 2026.

What you need to do — step by step

  1. In Crisp, go to Settings → Chatbot and open your chatbot scenario
  2. Add a text message block as the very first step — before any routing or question block
  3. Enter your disclosure text (see examples below) and save the scenario
  4. For MagicReply AI (agent-assist, not direct bot): if agents send AI-suggested replies without editing them, consider adding "AI-assisted response" to those messages
  5. Update your website's privacy policy to reflect AI chatbot use
  6. Confirm your Crisp widget is visible and accessible on your EU-facing pages

Ready-to-use disclosure text for Crisp

Copy one of these into your Crisp bot's opening message:

Hi! I'm an AI assistant. I can answer your questions right away — or connect you with our team if needed.
Welcome! You're chatting with an AI. A human team member is also available — just ask.
Hey there! This is automated AI support. Type human at any time to reach a real person.

Need this in French, German, Spanish, Dutch, Polish, Italian?

The Chatbot Compliance Pack includes 7 language variants, a T&C clause template, a privacy policy AI section, and the Article 50(2) machine-readable marking guide.

Get Chatbot Compliance Pack — €49 →
Or use the free disclosure generator →

Crisp AI features and the EU AI Act: full analysis

Which Crisp features fall under Article 50

Crisp offers two distinct AI feature types with different compliance implications. First, the Crisp Chatbot with AI responses — this interacts directly with website visitors and clearly falls under Article 50(1). A disclosure at the start of each conversation is required. Second, MagicReply — this is an agent-assist tool that suggests replies for human agents to send. When a human agent reviews and sends the suggestion, it is not an AI system "directly interacting" with the user in the Article 50 sense. If MagicReply is configured to auto-send without agent review, Article 50 fully applies.

Crisp is popular with SMEs across the EU

Crisp has strong adoption among European startups and SMBs — many of whom are directly in scope of the EU AI Act as both providers and deployers. If your company is based in the EU and uses Crisp to interact with customers, you have Article 50 obligations as a deployer, and if you build products with Crisp's API that include AI interactions, potentially as a provider too.

Disclosure placement in Crisp

The most reliable approach is a dedicated first-message step in your chatbot scenario flow. Crisp's scenario builder allows you to set a "Send message" block at position one before any condition or routing logic. This ensures every visitor who opens the chat widget and triggers a bot interaction sees the disclosure. Do not rely on the chat widget title or a footer note — the regulation requires the disclosure to be "clear and distinguishable."

Frequently asked questions

Does Crisp's AI chatbot need an EU AI Act disclosure?
Yes. Crisp chatbot scenarios using AI responses interact directly with natural persons and fall under Article 50(1) from 2 August 2026. Add an AI disclosure as the first message in each scenario.
Does MagicReply (agent-assist) also require disclosure?
MagicReply used by human agents who review and edit suggestions before sending does not directly trigger Article 50(1), because the AI is not directly interacting with the customer. However, if MagicReply auto-sends without agent review, it becomes a direct AI interaction and Article 50 applies. Check your Crisp configuration to confirm which mode you are using.
We use Crisp for internal team communication. Does Article 50 apply?
Article 50(1) applies to AI systems that interact directly with natural persons — this includes internal employees if an AI bot is deployed in an internal help channel. For internal Crisp deployments with AI, a disclosure is still required, though enforcement priority is lower for internal tools.
We are outside the EU. Does this apply to us?
Yes. The EU AI Act applies extraterritorially. If your Crisp chatbot interacts with visitors located in EU member states, Article 50 applies regardless of where your company is based.